The New Eurovision Logo
In 2026, the Eurovision Song Contest celebrates its 70th anniversary and marks the milestone with a new visual identity, unveiled today, Monday 18 August 2025. This includes a new visual identity, a new logo, and a new typeface.
The iconic design, first introduced in 2004, updated in 2014 and used as the main logo, has been simplified into a new, unique design, with the famous Eurovision heart taking center stage, beating stronger than ever.
In addition to the new logo, a new graphic element called the “Chameleon Heart” has been introduced. This element can be reshaped to reflect the identity of the host country, the personality of an artist, or a specific theme.
This adaptability is also evident in the special 3D heart logo, which will be featured during preparations for the 70th Eurovision Song Contest, taking place in Austria next year. The heart is made up of 70 layers — one for each year of the Contest.
The new visual identity was created by the European Broadcasting Union (EBU) in collaboration with the British branding studio PALS.
“The Eurovision Song Contest has always been about evolution — musically, culturally, and creatively. This refresh celebrates 70 amazing years while moving the brand towards an exciting future. It is bold, playful, and full of emotion — just like the Contest itself. We are very proud to present it to the world,” said Martin Green, Director of Eurovision.
He added:
“Our new logo and visual identity have been designed to make the Eurovision Song Contest brand more distinctive on digital platforms, unify all our projects in one space, and protect our brand globally for EBU members, as the Contest continues to attract new audiences worldwide. You will start seeing more of our new visual identity as we approach Eurovision 2026, with more surprises and details about all the activities in the coming months, honoring 70 years of ‘uniting through music.’”
